Tag Archive for 'Dairy'

Dairy Queen(R) Introduces the ”Deeqs”: DQ(R) Launches Innovative Online Game and in-Store Kids Program

Published on July 31, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , , , , , , , .

Dairy Queen(R) Introduces the ”Deeqs”: DQ(R) Launches Innovative Online Game and in-Store Kids Program












MINNEAPOLIS (PRWEB) January 31, 2008

    The Deeqs live at http://deeqs.com in a new interactive, unique online game community designed by space 150, located in Minneapolis. Kids can take these fully-customizable characters on interactive digital game adventures earning Deeqs points along the way. As the site develops, the points kids earn playing the game will be redeemable for virtual and in-store Dairy Queen rewards.

“Kids live in the digital world and this site and the Deeq characters really speak to them,” said Tim Hawley, vice president of marketing communications for International Dairy Queen. “Giving kids a fun, safe, challenging online adventure game is the perfect way for young fans of DQ to interact with our brand and spread smiles and stories with their new friends the Deeqs.”

Who exactly are the DQ Deeqs? Legend has it that in the late 1930s when the founders of Dairy Queen were experimenting with their newly invented soft serve ice cream, something incredible happened. They mistakenly made one of the batches too sweet, powerful and too much fun. The mixture bubbled, sparked and burst out of the bowl, morphing into new and lovable creatures that became known as the Deeqs.

The Deeqs began to multiply rapidly and were so out of control that the founders locked them away in a freezer, where they remained for the last 70 years. Now, the Deeqs have broken free and are scattered all across the land and only visitors to the site can save and reunite them.

“One of the coolest elements is that kids can name and fully customize their personal Deeq’s gender, color and style before taking them on a journey through the Web site,” said Hawley.

The Deeqs move through varying adventures and thought-provoking levels that are creatively stimulating and challenging for kids who will use resourceful problem solving skills to advance and earn points.

The kids campaign includes online, email and in-store elements, where the Deeqs reign in the DQ universe. Also, beginning in mid-2008, DQ kids’ meals will be served in Deeqs branded packaging and include a free DQ treat of a small cone, Dilly Bar or $ 1 off a 12 oz. Blizzard(R) Treat.

For more information, visit the new Web site at http://deeqs.com or visit the new http://dairyqueen.com.

About IDQ:

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen(R) stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill(R), Dairy Queen’s quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ(R) Orange Julius(R) concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

For more information about Dairy Queen, visit the new Web site at http://www.dairyqueen.com.





















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, Vocus PRW Holdings, LLC.
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International Dairy Queen Inc. Selects DTT Surveillance as its Endorsed and Preferred Surveillance Vendor

Published on July 28, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , , , , , .

International Dairy Queen Inc. Selects DTT Surveillance as its Endorsed and Preferred Surveillance Vendor










Los Angeles, CA (PRWEB) November 11, 2008

Sam Naficy, President/CEO of DTT Surveillance, the premier manufacturer of digital surveillance equipment for the restaurant and hospitality industries, announced that DTT has been chosen as its endorsed provider of surveillance solutions to the Dairy Queen® system, under their National Accounts program.

DTT Surveillance provides video management solutions to multi-unit restaurant owners with the most advanced point of sale integration technology available. DTT’s innovative and revolutionary SmartAUDIT™program provides operational and analytical tools for owner/operators to manage their businesses more effectively.

Naficy stated, “This is an incredible honor for DTT. We competed with a dozen other companies, and won the business. We will provide Dairy Queen with the great service, support and national coverage that the entire industry has become accustomed to. Following a thorough RFP process which included an analysis of our services, solutions and quality, IDQ gave us the great honor of becoming their endorsed and preferred national provider, further solidifying DTT as THE brand within the restaurant and hospitality space”.

Chris Schwanz, National Accounts Program Manager for IDQ, stated, “We’re thrilled to be working with DTT. Our National Accounts Program is designed to increase sales and profits for our franchise operators and DTT is a great fit. Loss prevention, increased backdoor security, and better crew training are all goals of this program – DTT has a track record of delivering on all fronts. More importantly, they understand the specific challenges of our business and have a great reputation for quality in the industry.”

About Dairy Queen

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

About DTT Surveillance

Headquartered in Los Angeles, California, DTT provides Digital Video Surveillance solution for Restaurant and Hotel industries. DTT was founded in 1999 based on a mandate, utilizing digital technology, to support the needs of a broad base of clientele. Since first launched, DTT has equipped, serviced and supported more than 20,000 clients. Every day, software provided by DTT handles over 6 trillion frames, protects $ 800 billion in assets and oversees in excess of 1,000,000 employees.     McDonald’s, Subway, Burger King, Baja Fresh, 7-Eleven, Taco Bell, Jack In The Box, Fat Burger, KFC, Steak N Shake, TGI Friday, IHOP and Holiday Inn Hotels are a few of DTT’s clients.

For more information on the company, its products or services please visit its web site at http://www.dttusa.com or call (800) 933-8388.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Dairy Queen? Brings Smiles And Stories To The Blogosphere

Published on July 27, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , , .

Dairy Queen® Brings Smiles And Stories To The Blogosphere










Minneapolis (PRWEB) February 25, 2009

It’s a typical sight at local Dairy Queen® locations where people are sharing smiles and stories over delicious food and cravable treats. For nearly 70 years, the all-American favorite and treat category leader has been a trendsetter, such as with the often imitated but never duplicated signature Blizzard® Treat. Now, after more than 200,000 mentions of the brand in the blogosphere (according to a Google blog search), the DQ® system is joining the conversation by initiating the official Dairy Queen blog at http://Blog.DairyQueen.com, which makes sense for a brand that is social by nature.

Dairy Queen is no stranger to the world of content publishing, having produced World of DQ, a glossy internal magazine since 1969. The brand also has built one of the Web’s most successful fan clubs, the Blizzard Fan Club, which has exploded in popularity to more than two million members, many of whom are active bloggers and social media users. Blogging is a natural next step for Dairy Queen.

To kick off the blog, Dairy Queen is offering bloggers a deal they can’t refuse. The first 250 bloggers to answer the question “What deal would you make with us to try our new Sweet Deals value menu?” will receive a Sweet Deals gift card. Then the most creative answer will win Sweet Deals every week for a year. Sweet Deals offers more than 20,000 combinations of food, beverages and treats at value prices where the more you eat, the more you save. Find out the details at http://Blog.DairyQueen.com.

About IDQ:

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offer a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.

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space150 Launches Digital Marketing Campaign for Dairy Queen: ‘Meet the Goodies’

Published on July 23, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , , , , , .

space150 Launches Digital Marketing Campaign for Dairy Queen: ‘Meet the Goodies’











Minneapolis, MN (PRWEB) September 1, 2009

space150, a digital marketing agency has launched an interactive campaign for International Dairy Queen. The campaign, titled “Meet the Goodies” personifies the special ingredients found in September’s Blizzard of the Month – the OREO Cookie Jar Blizzard Treat. The four main ingredients: OREO cookie pieces, Cookie Dough, Fudge, and DQ’s iconic Soft Serve are brought to life as 3-D animated characters in a multi-faceted digital campaign.

“There is an irresistible draw to these characters that will strike an emotional chord with Dairy Queen’s consumers of all ages.” said Tim Hawley, VP Marketing, at Dairy Queen. “By leveraging two iconic brands – Dairy Queen and OREO – and building characters as appealing as the flavors themselves, we’re driving awareness of the OREO Cookie Jar Blizzard and spreading smiles..”

“We are thrilled to have OREO cookies as part of the Goodies line-up for this promotion “, states Nate Hedtke, Category Director at Kraft Foodservice. “As America’s favorite cookie, OREO continues to delight consumers of all ages and provides a distinctive and appealing dimension to the OREO Cookie Jar Blizzard.”

The “Meet the Goodies” digital campaign will run in September, 2009. Users will interact with the characters by visiting http://goodies.blizzardfanclub.com/, where they can customize e-cards that can be sent to friends and family. Other character engagements include an interactive display campaign – extending the characters’ reach well beyond the onsite environment.

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit DQ.com for information.

OREO is a registered trademark of Kraft Foods.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success

Published on July 22, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , , , , .

Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success











MINNEAPOLIS, MN (PRWEB) September 2, 2009

International Dairy Queen system’s 2009 Miracle Treat Day campaign saw a significant lift in site traffic that was directly attributed to social media’s increased role. The full day event, which raises money for local Children’s Miracle Network hospitals, saw a 50 percent increase in online site traffic over 2008. Facebook and Twitter were the highest traffic sources not DQ-owned.

The campaign integrated social elements into the traditional media campaign. The information was made “shareable” by including calls to action to spread the word on Facebook and Twitter. Social media has become a significant part of the Dairy Queen system’s overall digital strategy in 2009. The brand has actively engaged its consumer base using Facebook, Twitter, a DQ Corporate blog, and a blog for the Blizzard Fan Club.

“Dairy Queen’s fans and followers showed their support overwhelmingly by spreading the message,” said Nicole Newville, space150 New Media Director. “This year people didn’t just hear about Miracle Treat Day from our TV, radio, web and other advertising efforts, they heard about it from their friends’ and families’ Facebook updates, tweets, and blogposts.”

Dairy Queen has been a proud national sponsor of Children’s Miracle Network (CMN) since 1984. During the past 25 years, Dairy Queen operators throughout the United States and Canada have raised more than $ 77 million for CMN.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit DQ.com for information.

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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Create a Dairy Queen Valentine’s Day Slow Jam

Published on May 21, 2011 in Warren Buffett in the News. 0 Comments Tags: , , , , .

Create a Dairy Queen Valentine’s Day Slow Jam










Minneapolis, MN (PRWEB) February 9, 2007

DQ has announced the launch of a fun Valentine’s Day site that allows any user to create a personalized Slow Jam and send it on to a valentine, sung by the famous animated DQ lips. Brought to you by your local DQ, surprise and delight any valentine: create your own Slow Jam by visiting http://www.dqslowjams.com.

Hundreds of potential custom combinations let users get just the right personal mix of romance, goofiness, and ice cream–from the beats of the live-action DJ to the DQ cake ingredient each Jam celebrates. Even select the mood: does “Perfect Gentleman” sound right? Or maybe “Nights in White Satin”? Then pick the voice of the DQ lips, from 2 male and 2 female voices. Each has their own offbeat lyrics.

And since it’s DQ, there’s always “Something Different,” a particularly unusual and unexpected combination for those valentines with unique tastes.

Each Jam gets lovers thinking about romance and great DQ cakes –and a store locator link helps find the perfect Valentine’s Day gift nearby. Celebrate your love with Something Different.

About IDQ

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen restaurants in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful rollout of DQ Grill & Chill, the company’s quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ Orange Julius concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

About Dairy Queen Valentine’s Day Cakes

Find your local DQ Cakes store by going to http://www.dairyqueen.com/en-US/Cakes and entering your ZIP code in the Locate a Store box. Ask them to make one of those great-tasting delights for your very own special occasion. Enjoy.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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Orange Julius added at renovated Dairy Queen in Fairfield

Published on May 10, 2011 in Warren Buffett Articles. 0 Comments Tags: , , , , , , .

Orange Julius added at renovated Dairy Queen in Fairfield
Dairy Queen, a fixture at 1902 Post Road, recently added Orange Julius to its menu and underwent a complete renovation. Photo: Contributed Photo / CT Nick Frattaroli, the owner of the Dairy Queen in Fairfield since 1980, has added Orange Julius drinks to the menu of ice cream, burgers and other fare.
Read more on The Fairfield Citizen

Vinod Khosla pledges half his .4 bn fortune to charity
Seema Hakhu KachruHouston, May 9 (PTI) Indian-American Silicon Valley venture capitalist Vinod Khosla and his wife Neeru are among the latest billionaires to have pledged half of their vast fortunes to charity either during their lifetime or after death.Ten more families, including the Khoslas, signed the pledge on April 28, bringing the total number of signatories to 69.Several of Silicon …
Read more on PTI via Yahoo! India News

AIG, Prisa, Stillwater Mining, U.S. Steel: U.S. Equity Preview
Shares of the following companies may have unusual moves in U.S. trading tomorrow. Stock symbols are in parentheses.
Read more on Bloomberg

space150 Launches iPhone App & Mobile Site for Dairy Queen?

Published on May 8, 2011 in Warren Buffet Library. 0 Comments Tags: , , , , , , .

space150 Launches iPhone App & Mobile Site for Dairy Queen®











Where’s DQ iPhone App


Minneapolis, MN (PRWEB) December 14, 2009

space150, the digital marketing agency of record for American Dairy Queen Corporation (ADQ), developed and launched a new mobile version of the Dairy Queen website, along with a “DQ® Restaurant Finder” application for Apple’s iPhone and iPod touch devices.

The user experience on both mobile platforms was intentionally simplified as compared to the full DQ website. Finding a Dairy Queen store is at the core of both the iPhone app and the mobile site experience. The mobile website also has simplified menu and nutritional information, and the iPhone app uses GPS to find the closest store based on the user’s location.

Bringing the store locator to the front of the mobile experience was a decision based mostly on the actions of previous mobile users. Mobile traffic to the site has more than tripled from last year, and the store locator page had more visits than any other page on the site – including the home page.

“We’re thrilled to see the growth in traffic from mobile users,” said Michael Keller, DQ’s Chief Marketing Officer. “Our mobile users have different objectives than desktop users, and we wanted to make sure we make it easy to give them what they want.”

“A lot of mobile developers have a ‘kitchen sink’ problem,” said space150 President Marcus Fisher. “They try to squeeze everything into their mobile applications just because they can. We kept it simple, and gave the mobile users what they needed: a way to find their local DQ restaurant.”

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.

About ADQ:

American Dairy Queen Corporation, which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Blizzards? to Hit North America in August for a Good Cause: Proceeds from Dairy Queen? Blizzard Treats Sold on August 10 Benefit Children?s Miracle Network

Published on March 25, 2011 in Warren Buffet Library. 0 Comments Tags: , , , , , , , , , , , , , , , , .

Blizzards® to Hit North America in August for a Good Cause: Proceeds from Dairy Queen® Blizzard Treats Sold on August 10 Benefit Children’s Miracle Network










Minneapolis, MN (PRWEB) July 27, 2006

The forecast for major blizzard activity throughout the United States and Canada on Thursday, Aug. 10, 2006, is not about the weather. It’s all about helping kids in need, as Dairy Queen® hosts the first-ever North American “Miracle Treat Day” to benefit Children’s Miracle Network.

During Miracle Treat Day, participating Dairy Queen and DQ Grill & Chill® locations in North America will donate proceeds from every Blizzard® Treat sold to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals. All funds raised stay in the local community.

“We set the stage with successful Miracle Treat Days in Canada and have now expanded our efforts in the U.S. for the first time,” said Michael Keller, chief brand officer for International Dairy Queen. “We look forward to a blizzard of activity on August 10 as we raise money for a good cause.”

Instead of snow-filled blizzards, Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including the August Blizzard of the Month, Oreo®. The Oreo Blizzard — made with creamy DQ® soft serve and Oreo cookie pieces — debuted in late 1985, the Blizzard’s inaugural year, and to this day remains the most popular flavor. The average retail price of the Oreo Blizzard is $ 2.59 for the 12 oz., $ 3.00 for the 16 oz., and $ 3.50 for the 21 oz.

Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $ 59 million during that time.

For more information about Dairy Queen or to find a location, visit http://www.dairyqueen.com. To join the Blizzard Fan Club, log on to http://www.blizzardfanclub.com. The DQ site for kids 13 and younger is http://www.thedqlab.com.

About IDQ:

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ® Grill & Chill®, Dairy Queen’s quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

About Children’s Miracle Network:

Children’s Miracle Network – the alliance of premier hospitals for children – is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals across North America. Each year the 170 Children’s Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. For more information, visit http://www.childrensmiraclenetwork.org.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Warren Buffett Gives Advice to Girl Scouts at Dairy Queen

Published on March 12, 2011 in Warren Buffett Articles. 25 Comments Tags: , , , , , , , .

Youngsters wanting to make blizzards of money got valuable advice from financier Warren Buffett who was visiting his local Dairy Queen for the launch of the new Girl Scouts Thin Mint Blizzard. Surrounded by a group of Girl Scouts in his hometown of Omaha, Buffett offered this tip for college students: “The biggest suggestion I have is to avoid credit cards. Interest rates are very high on credit cards. Sometimes they are 18 percent. Sometimes they are 20 percent. If I borrowed money at 18 or 20 percent, I’d be broke. . . . So if I had one piece of advice for young people generally it would be to just avoid credit cards,” he said. And what advice does Buffett have for a new investor? “I would do a lot of reading before I invested,” he replied. “In other words I would prepare for it. I wouldn’t jump in the water until I know how to swim. . . .I read every book the Omaha Public Library had about investing by the time I was 11.” On qualities Buffett looks for in employees? “The biggest thing I look for is if they have a passion for whatever they are going to do,” he said.