space150 Launches Digital Marketing Campaign for Dairy Queen: ‘Meet the Goodies’
Minneapolis, MN (PRWEB) September 1, 2009
space150, a digital marketing agency has launched an interactive campaign for International Dairy Queen. The campaign, titled “Meet the Goodies” personifies the special ingredients found in September’s Blizzard of the Month – the OREO Cookie Jar Blizzard Treat. The four main ingredients: OREO cookie pieces, Cookie Dough, Fudge, and DQ’s iconic Soft Serve are brought to life as 3-D animated characters in a multi-faceted digital campaign.
“There is an irresistible draw to these characters that will strike an emotional chord with Dairy Queen’s consumers of all ages.” said Tim Hawley, VP Marketing, at Dairy Queen. “By leveraging two iconic brands – Dairy Queen and OREO – and building characters as appealing as the flavors themselves, we’re driving awareness of the OREO Cookie Jar Blizzard and spreading smiles..”
“We are thrilled to have OREO cookies as part of the Goodies line-up for this promotion “, states Nate Hedtke, Category Director at Kraft Foodservice. “As America’s favorite cookie, OREO continues to delight consumers of all ages and provides a distinctive and appealing dimension to the OREO Cookie Jar Blizzard.”
The “Meet the Goodies” digital campaign will run in September, 2009. Users will interact with the characters by visiting http://goodies.blizzardfanclub.com/, where they can customize e-cards that can be sent to friends and family. Other character engagements include an interactive display campaign – extending the characters’ reach well beyond the onsite environment.
space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit DQ.com for information.
OREO is a registered trademark of Kraft Foods.
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