space150 Launches Digital Marketing Campaign for Dairy Queen: ‘Meet the Goodies’

space150 Launches Digital Marketing Campaign for Dairy Queen: ‘Meet the Goodies’

Minneapolis, MN (PRWEB) September 1, 2009

space150, a digital marketing agency has launched an interactive campaign for International Dairy Queen. The campaign, titled “Meet the Goodies” personifies the special ingredients found in September’s Blizzard of the Month – the OREO Cookie Jar Blizzard Treat. The four main ingredients: OREO cookie pieces, Cookie Dough, Fudge, and DQ’s iconic Soft Serve are brought to life as 3-D animated characters in a multi-faceted digital campaign.

“There is an irresistible draw to these characters that will strike an emotional chord with Dairy Queen’s consumers of all ages.” said Tim Hawley, VP Marketing, at Dairy Queen. “By leveraging two iconic brands – Dairy Queen and OREO – and building characters as appealing as the flavors themselves, we’re driving awareness of the OREO Cookie Jar Blizzard and spreading smiles..”

“We are thrilled to have OREO cookies as part of the Goodies line-up for this promotion “, states Nate Hedtke, Category Director at Kraft Foodservice. “As America’s favorite cookie, OREO continues to delight consumers of all ages and provides a distinctive and appealing dimension to the OREO Cookie Jar Blizzard.”

The “Meet the Goodies” digital campaign will run in September, 2009. Users will interact with the characters by visiting, where they can customize e-cards that can be sent to friends and family. Other character engagements include an interactive display campaign – extending the characters’ reach well beyond the onsite environment.

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit for information.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit for information.

OREO is a registered trademark of Kraft Foods.


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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

WebmasterRadio.FM to Air Special Event: Meeting of the Marketing Titans — Bryan Eisenberg Interviews Seth Godin

WebmasterRadio.FM to Air Special Event: Meeting of the Marketing Titans — Bryan Eisenberg Interviews Seth Godin


Fort Lauderdale, FL (PRWEB) December 13, 2007

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, is proud to announce the interview of the season: Meeting of the Marketing Titans — Bryan Eisenberg interviews Seth Godin. Don’t miss the show Monday, December 17th at 2:00 PM EST on http://www.WebmasterRadio.FM.

“We have two heavyweights in the marketing world on our airwaves Monday,” says Brandy Shapiro-Babin, WebmasterRadio.FM’s Vice President of Marketing. “From one insider to the other, these two will offer insights into Web 2.O and beyond. They have both totally revolutionized the way people think about marketing and are here to share their insights with our listeners. This is the just the beginning of many special events of industry icons on our network…so stay tuned for more to come!”

Seth Godin is just about to release his highly anticipated book “Meatball Sundae.” Godin was just named “Top Marketing Guru” in Advertising Age, where he beat out Steve Jobs, Warren Buffett and other notables for the honor, and was recently one of the keynote speakers at SES Chicago.

Godin is the author of nine books that have become bestsellers around the world, translated into more than 20 languages. His ebooks are among the most popular ever published. He is responsible for many new words in marketers’ vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Interviewer Bryan Eisenberg is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders of Future Now, Inc. and inventor of the patent-pending Persuasion Architecture™, Eisenberg and Future Now, Inc. have been working to help companies realize that to maximize results, it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Future Now, Inc. hosts WebmasterRadio.FM’s Blog Buzz, a daily radio show which monitors 20,000 blogs to bring listeners the most relevant information from the Blogoshere. Eisenberg is a New York Times, Amazon and Wall Street Journal best selling author, as well as a top level speaker, sought after to appear at many prestigious conferences and seminars around the world.

Be sure to tune in to WebmasterRadio.FM on Monday, December 17th at 2:00 PM EST to hear Bryan Eisenberg’s interview with Seth Godin. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with Joe Beaulaurier of PRWeb, WebmasterRadio.FM’s official newswire; “The Hook with Katie Kempner” with Katie Kempner, vice president of Crispin Porter + Bogusky; “The Daily SearchCast” featuring search authority Danny Sullivan of; and more. To tune into WebmasterRadio.FM’s live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Warren Buffett Press Releases

Would Warren Buffett invest in your Network Marketing Company?

Lately, I’ve been reading <em>The Warren Buffett Way</em> by Robert G. Hagstrom. Hagstrom writes about the fascinatingly simple principles that have guided Warren Buffett’s decision making in investing over that past 60 years that have allowed him to accumulate such immense wealth.

Warren Buffett’s formula for investing fundamentally has not changed since his first fund was established over 50 years ago. Buffett never gets distracted by fads or promises of explosive returns. So called experts have often criticised him for his stubborness and his “old fashioned-ness” and yet he’s always had the last laugh when their bubbles burst.

Whether he’s buying stocks or buying entire companies, he has the mindset that he is going to keep that business forever. Therefore he looks at the business both quantitatively and qualitatively to be certain that he’s making the right decision.

Some say, Buffett spends 8 hours a day at his office, reading annual reports and trade journals with the goal to make just one good investment decision every year. Just one!

He does a ton of research on a company and its executives to make sure they both have integrity because he wants to be certain that what he invests in will continue to grow and prosper long into the future.

In the book <em>The Warren Buffett Way</em>, Robert Hagstrom writes…

“He looks for companies he understands, with consistent earnings history and favourable long-term prospects, showing good return on equity with little debt, that are operated by honest and competent people…”

Network marketers ought to use the same approach when it come to choosing the company they want to build their long term residual income with. Work hard and build it once. Then enjoy the lifestyle. That’s the Big Promise of MLM. You DO NOT want to have to build it over, and over again.

If you just want to build it once, there are three things that are <em>critical</em> to your long term success in an opportunity.


<li>It’s important that you understand the <em>business model</em> of your company.</li>

<li>It’s important that your company has consistent earnings and its products have <em>long term residual value.</em></li>

<li>It’s important that your company is run by <em>good people who are honest and have integrity.</em></li>


Unfortunately, most people are building their MLM businesses “by gosh and by golly” without understanding any of these fundamental aspects.

The strange thing about this business is not many people do their due diligence on an opportunity that could dramatically change their life. They think “Oh, it’s just a hundred bucks to sign up… what have I got to lose?” It doesn’t become apparent until they lose the downline that they’ve worked so hard to build.

Too many people are attracted by the hype and the glitter and because of that, too many people have been burned in this industry by start up companies that explode and then collapse after two years.

Too many people have had their dreams destroyed by scams disguised as legitimate network marketing opportunities because they didn’t understand the business model and they didn’t know the guys running the operation were crooks.

The third point is the most important. The company has to be run by good people with integrity, with distributor’s interests at heart.

When looking at your next opportunity be sure to know who’s at the helm. Look at their history. This will really give you a good insight as to whether the opportunity is a scam, and if the company will be around for the long term. If the executives of the company are not listed on the company’s website, RUN!

Thankfully, today you have a very powerful tool to assist you in doing your due diligence. It’s called GOOGLE. Please use it.

A little research can save you from years of struggle and set you on the right path to long term residual income in MLM.

Are you frustrated, humilitated with your lack of success in MLM? Have lost lots of money? Proper mentoring will put you on the right path. Learn how to build a profitable network marketing business in less than 1 year, with industry secrets most networkers will never know at The Profitable Networker.

Article from

A Quick review on how Warren Buffett pick and review stocks he buys. This is great!!!!!!!!!!!!!!

An Article Marketing Guide – Everything You Need to Know to Make Money From Home

In this article we are going to talk about making money with articles. The simple truth is that article marketing is just about the very best way I know of, for any person, at any skill level, to enter into the wild and woolly world of Internet marketing and be successful straight out of the gate. How So? Let’s look!

The 4 Primary Components of Being Successful with articles are……

Titles &
Resource Boxes

That’s it. Everything you need to know to succeed with article marketing is right there, above you. Mastering, testing and experimenting with the various permutations of how to put these 4 key components together will be the very best education on how to turn your article marketing passion…into profit, and fast! 

Now, you will need to learn how to write killer titles, but you can copy, model and emulate this with expeditious ease. You will need to learn to pick good offers…but again, just like Warren Buffett recommends when buying good stocks, pick offers that you like and use yourself!

What about keywords? Very important and you will need to learn to pick, cull and collect the very best and highest converting keywords in every niche you play in, and title your articles accordingly. My best advice? Focus on “buying” keywords when doing your research, as it brings you far closer on the visitors purchasing continuum than vague “long tail phrases” which dong’ convert!

I’m going to tell you the truth. It wasn’t until I learned to simplify and speed up my article marketing methods that I truly became successful. End the analysis paralysis, jump in, get your face muddy and start writing!

What We Have: A Brand Spanking New, 28 page Power Packed PDF on Advanced Article and Affiliate Marketing Strategies You Won’t Find Anywhere Else for Free.

Who it’s For: ANYONE who wants, needs and CRAVES More FREE Traffic, easier sales, better copy and more push button, autopilot online profits.

How To Get It: Simply Click the Article Marketing Manifesto Link and Download it for FREE anytime between now and Christmas Day 2008.

And what do my Readers Have to Say…..I’ll let the recent UNEDITED reader comments speak for themselves..:-)

“In one niche, my article click through rate jumped from 10% to 64% JUST by putting some of those techniques to action.”

“I still wondering why you would give this information away free! I have read this FREE report three times now and I absolutely love the information. I have made notes and started using some of your suggestions. I do article marketing, but my CTR is only around 12%. It was obvious to me that I could improve this Big Time. After using your ideas for just 2 things (Article Titles and Resource Boxes) I have increased my CTR to 23%. Did I mention it’s only been three days since I read your report the first time? Thank You!”

“I honestly was looking everywhere for the proper techniques to implement into affiliating my website. Your ebook showed me the demographics i needed for finding a niche products. Your strategies are very effective….”

Small Business Recession Marketing Action Plan

Many articles on recession marketing begin something like, “you should increase your marketing in times of a recession…” But the tacit reaction from the typical small business owner is often “oh yeah, how?” “How do I keep marketing with decreasing revenue? I barely had enough money before the economic downturn.” The answer: make careful and shrewd adjustments. Most importantly, don’t just worry about your business—ACT. Act with discipline and meticulous attention to detail. This article will get you started.


One – Google AdWords™. Even with a modest budget, the upside potential here is superior. People are already searching for your goods or services when they see your ad. The filtering process of Internet search gives you a great opportunity to capture a qualified potential client. Google has the broadest reach and generally costs the least. Go with best-of breed. From auto parts dealers to real estate agents and all points in between–what many insiders are saying is that they are cutting back on TV, print, and Yellow Page ads and actually increasing their AdWords push, because it gives them the most bang for the buck. Want even more validation? Look no further than Google’s October, 2008 and January, 2009 earnings reports. They not only hit the ball out of the park, but they knocked the cover off the ball. There is a reason why Google is growing while virtually everyone else’s growth is suspended until the economy gets stronger.

Caution: First-timers should become familiar with bidding strategies and keyword usage so that you can hit the ground running. There are many free resources available on the Internet. As with all marketing strategies, the more knowledgeable you are—the higher success-rate you will have. Read between the lines—like anything, you can waste your money if you don’t know what you are doing with pay-per-click. Most importantly, make sure your website is ready to receive guests and convert them into customers. The last thing you want to do is advertise a weak website.

Two – Partnerships. Look for high quality strategic partnerships with other relevant businesses. Make sure that this is a win-win situation and that you have equal incentive to refer good customers. Be wary of companies contacting you for referral programs. Take time develop lasting strategic partnerships.

Three – Negotiate Advertising. According to “Advertising Age” the price of advertising is going down by some 4%. Advertisers are worried about the recession, too. When you advertise in print or on the web look for good deals and if you don’t see them, try to negotiate a better deal for yourself.

Four – Web Links. Continue to find directories and relevant websites where you can post a link to your website. This will help increase your web rankings and Internet exposure (boost your SEO). But keep in mind that the goal is traffic, quality traffic–getting a company to put your link on 1500 irrelevant directories won’t help.

Five – Printing. Don’t let the cost of printing stop you from creating brochures, direct mail pieces or other marketing collateral. You MUST continue to spread the word. Search online for discount printers, some even offer 10% off for new customers. Don’t know who to trust? Just email Momentum 18 and we’ll give you a list. You can get A LOT of printing done very cheaply.

Six – Advertising. This could be as simple as a small web button that goes to a special landing page on your website or as ambitious as a trade magazine advertising campaign. Try not to create “a who we are ad.” Instead, offer an incentive, a reason for the potential consumer TO ACT. Make sure to emphasize THE VALUE of your offerings. People will be drawn to the lowest price in a recession, but they will also be convinced by quality goods or services for their money.

Seven – Gratitude. Take extra care of your existing clients. Let your loyal customers know how much you appreciate their business. Tell them directly. If budget allows, create “Thank You” packages or incentives for your loyal customer base.

Eight – Find New Clients. Spend some time focusing on the clients that may not have been the ideal in thriving times. If you can piece together a number of small revenue streams, then you add value to your bottom line. You can accomplish this by expanding your reach, both geographic and capabilities. One way to entice them is by offering a free service along with a paid service.

Nine – Quality. When many people begin in the stock market, they pay “investor tuition.” They lose money trying to make quick profits. Warren Buffett made his billions by investing in Quality and Value. You should do the same. Quality printing, advertising, marketing, and design are essential. Your branding and marketing should not take a hit just because money is tight. Confucius says “cheap man travel road twice” (once to pay cheaply and once to get it done over again properly). The cheap route can be costly.

Matt Chansky provides graphic design and creative direction for businesses of every shape and size throughout the United States. For more small business marketing tips and to see how his designs and direction have enabled Momentum 18’s clients to succeed visit Momentum 18 Logo + Graphic Design.

Affilliate Internet Marketing Benefits

There are many powerful benefits to a forced matrix payout system. Your network marketing endeavors will be rewarded much more efficiently and rapidly when a forced matrix compensation schedule is implemented. World business leaders and trendsetters like Donald Trump and Warren Buffett are consistently quoted as saying that if they had it to do all over again, they would take advantage of the Internet’s unlimited capacity to generate revenue.

When leading Internet Marketers spend millions of dollars to develop and create a massively-successful new marketing concept, you should definitely take instant notice. The revenue-generating potential can be awesome – and you want to get in on the ground floor. Millionaires are created every day on the Internet – that’s a solid and proven fact. The Internet continues to be the most effective and powerful medium for business that has ever existed. Positioning yourself into the forced matrix compensation system early on is one of the primary keys to forging your own Internet Marketing (IM) success.

Make no mistake, there is a load of cash awaiting you online – and a forced matrix compensation system can get you there a lot faster than almost any other way. Here’s why:


A professionally-operated forced matrix payout system guarantees accuracy and timeliness for your compensation as an affiliate marketer. A motivated affiliate marketer may have hundreds, even thousands of people in their downline. That can be maddening to keep track of on your own! When you are marketing at that level, you will certainly appreciate the efficiency provided by expert programming and monitoring.

Spillover Effect

A forced matrix payment system allows you to quickly fill the various levels for percentage-based compensation. Your affiliate marketing efforts will be rapidly rewarded as the people you refer “spill over” into the deeper levels of the matrix. With each level you fill, your compensation becomes more automated – more residual and passive. In no time, you won’t even be aware of all of the income streams that are funneling into your account.

Rewards and Incentives

Modern, professionally-designed forced matrix compensation plans reward enthusiasm and excellent performance in just the way that you would desire: with loads of extra cash! Internet Marketing is all about making money in a passive, duplicatable fashion. Besides the unlimited potential to benefit from a forced matrix compensation plan, you are able to profit still further because the company that you are representing is very happy to have determined affiliates.

The many benefits of forced matrix payouts make affiliate marketing an enjoyable and very lucrative business endeavor. People are growing wealthier every day by taking full advantage of these systems. Getting in on the ground floor of a professional marketing platform can change every element of your existence in some very positive ways.

more info at:

More info at:

The Mistake of Not Using The 3 Kings of Internet Marketing

You want to get on Page One Google and Page One Bing and Page One Yahoo – the three major search engines at this time……and most importantly, you want to have a site that converts your visitors to customers. Right?

You have a killer website, great content and precisely targeted SEO planning with implementation (I call these the 3 Kings) But are they enough? If you do it right, the 3 Kings will include results in converting your visitors to paying customers.

Your internet marketing, like your other sources of advertising, should pay for itself, otherwise, why do it?
Now I know companies like Geico who spend over 70% of their income on ads to build a brand…….they have unlimited sources and are trying to get a name in the market, not unlike CocaCola has done. (Interesting note is that both Geico and CocaCola are owned by Warren Buffett who said of Coke’s branding, “If you had a hundred million dollars to spend on ads, I don’t think you could match Coke’s market penetration”).

We’re not talking about brand building here……we’re talking about being first to the market and capturing the customers! The internet is different than the outside world of interruptive marketing (radio, tv, billboards, etc.) It is a marketplace of directness, one where people are already looking for very specific information, products, and services.

Done properly, your internet marketing approach will bring your company and products to those who are already looking. Your goal is to surface among those who looking for your type of product or service!

The goal is to get your consumer to land on your page and purchase your product or service. Getting consumers to engage your website is not a liability or expense but rather a necessity regardless of the method used to drive traffic.

Getting to the top of page one Google and the other major search engines for your product entails exact strategies, SEO work and Internet Marketing that should pay for itself.

You have all the bells and whistles and the sizzle, and now, at the end of the day, it is still all about the steak and how many orders you get, how many leads were generated and how many prospects are in the pipeline.

Sometimes we forget to look at the big picture of search and fully embrace “the marketing part” of Internet marketing that is supposed to generate a return on your investment.

Increasing traffic is important but fine tuning your approach to make it about increasing the conversion rate of the traffic you receive is ultimately what it’s about. Let’s be realistic, SEO delivers traffic but what good is it if they bounce or never get to your ordering page?

What about targeting “your best page”? Engagement matters and the notion of “your best page” is a perspective that is unique to everybody who visits your website. But the idea is, this elusive concept and it may impede you from viewing each page as its own best landing page by infusing it with something more than just traffic and attention.

Combine that with the fact that even “that attention” will change based on the variable of the visitors original intent and mood. Are they simply there to window shop or research or is buying the intent or their visit?

With the advent of analytics our websites are like having a live litmus test running in the background around the clock. To see which pages have the highest yield of visits, traffic and engagement is no marvel. It is available to everyone.

If sales from your site is your objective, it’s important that you understand that SEO is only one part of the equation. Traffic must convert or you should change the format of your value proposition and call to action so that it does.

People either approve of your content, layout and design and invest enough attention to contextually extract relevance from your web page or they don’t.

Depending on how well you implement “the total package” (clear conversion objective, clear benefit to them) can illustrate and provide a solution to their problem or manage to hit an emotional or trigger.

If you make that the priority, then no amount of SEO will ever matter because each visitor that lands on each page will have a higher rate of conversion which it the basis of return on investment.

Getting to the top of page one in Google and Bing is great, but just makes sure that you have done your homework about who your audience is and what expectations they have when it comes to what they get and what you give.

At the end of the day, SEO should pay for itself. If it does not, then perhaps you should think about the most cost-effective method to sell whatever type of information, product or service you offer so that it does.

Killer web design, relevant content and properly executed SEO Strategy, all work together as a whole. Bring the 3 Kings to your internet presence and make it all work for YOU. Miss one and you miss maximizing your ROI and conversions.

Getting your website to page one in google is entirely possible and maximizing conversion is too! Hang in there! Call on the pros when you need them.

Here’s to your success!

Page One Google
getting on page one google
page one bing
bing page one

Marty Collins, developed a proprietary web optimization system that maximizes web ranking and usability. He is an entrepreneur and owner of Page One Marketing and Consulting and PageOneGoogle.Org and PageOneBing.Com, in addition to several websites and related companies. He works one on one with companies to get to the top. Contact him at

page one google
google page one
page one bing
bing page one
get to the top of bing
get to the

Learn How To Be Network Marketing Success, 2 of 6

What is Network Marketing & Direct Sales? If you’re new to Network Marketing or Direct Sales, or you may be looking for a profitable business opportunity you need to know more about this industry. You may be very sceptical about Network Marketing or Direct Sales, and believe that it’s all a scam, or a pyramid scheme. I can understand why you might be sceptical; it’s not unusual to feel that way. But if you have a big dream of being financially independent some day, what would take for you to achieve this in your current plan, have you a plan B?

Now you’ve probably heard of Warren Buffett, he’s one of the most successful investors in history, and he’s also one of the most conservative. In 2008 he was ranked by Forbes Magazine as the richest person in the world, with an estimated net worth of approximately $62 billion. During his career he’s invested heavily in many Network Marketing and Direct Sales companies, for a good reason.

The biggest problem for large corporations have throughout the world, including America is the distribution of their goods and services, they need to get their product to the customer and Network Marketing/Direct Sales is a low cost alternative way to do that. So why do so many large corporations this method of distribution?

The distribution channel for their product to the customer costs them time, money and effort. Depots are needed to store the goods, vehicles and staff are needed to distribute, them, Real Estate needs to be purchased to be able to market their goods, the list is endless, and unfortunately the customer will be paying a higher prices for this service.

Network Marketing is a clean and valid distribution channel that allows the money to go to the people not the distribution channel; businesses pay you to get the word out to your network. As I mentioned in my first article, ‘Lean How to be Successful in Network Marketing’ No 1 of 6. We already do Network Marketing every day, we just don’t get paid for it, so why not join an opportunity today and start building your future.

There has never been a better time to get involved. At the moment there is downsizing in the corporate world, people are looking for an opportunity. The Work from Home trend is also very popular, which is why there is an increase in people looking at Network Marketing or Direct Sales.

Sharon Shirley is an Internet Marketing success coach, empowering people to create a lifestyle they can truly enjoy! Get immediate access to my profitable home business opportunity, I will take you inside my business and show you how you too can get the lifestyle you deserve