Tag Archive for 'media'

Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success

Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success











MINNEAPOLIS, MN (PRWEB) September 2, 2009

International Dairy Queen system’s 2009 Miracle Treat Day campaign saw a significant lift in site traffic that was directly attributed to social media’s increased role. The full day event, which raises money for local Children’s Miracle Network hospitals, saw a 50 percent increase in online site traffic over 2008. Facebook and Twitter were the highest traffic sources not DQ-owned.

The campaign integrated social elements into the traditional media campaign. The information was made “shareable” by including calls to action to spread the word on Facebook and Twitter. Social media has become a significant part of the Dairy Queen system’s overall digital strategy in 2009. The brand has actively engaged its consumer base using Facebook, Twitter, a DQ Corporate blog, and a blog for the Blizzard Fan Club.

“Dairy Queen’s fans and followers showed their support overwhelmingly by spreading the message,” said Nicole Newville, space150 New Media Director. “This year people didn’t just hear about Miracle Treat Day from our TV, radio, web and other advertising efforts, they heard about it from their friends’ and families’ Facebook updates, tweets, and blogposts.”

Dairy Queen has been a proud national sponsor of Children’s Miracle Network (CMN) since 1984. During the past 25 years, Dairy Queen operators throughout the United States and Canada have raised more than $ 77 million for CMN.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit DQ.com for information.

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.

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Related Warren Buffett Press Releases

Mr. Buffett the Teacher: Warren Buffett Berkshire Hathaway 2011 Media Walk Omaha

Prior to the start of the shareholder annual meeting, Mr. Buffett took his annual walk with international media along the convention hall floor. Buffett, who said during the meeting that he wants his legacy to be that of a teacher, stopped to see the Nebraska Cornhuskers cheerleaders and a new college team boot product.

guardian.co.uk – Media Talk USA


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Obama passing new law to allow searching of PC’s, Laptops, and media devices


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How Social Media Is Reshaping The Financial World

The rise of social media has changed the way consumers receive financial information. It has dramatically impacted how individuals interrelate and how businesses relate directly with customers in the finance and investing sector. Online trading platforms and communities are enormously popular and many believe that social networking leads to greater trading volume. Datamonitor – the respected Internet research firm – says that over 50% of consumers are using online tools to make their financial decisions today.

These online tools include social news sites and social networking sites where ordinary investors pick stocks and advise other investors. Online investment communities are another valuable social networking tool. Online investment communities combine news and networking while bridging financial markets and investment communities.

Here are some of the best financial social networks today:

Stockpickr – This is one of the first sites to combine social networking with stock investment ideas. It provides members an opportunity to see the stock picks of other community members as well as professional investors. Users can compare their stock portfolios to Wall Street pros like Carl Icahn, Warren Buffett and George Soros.

FeedTheBull — This is a user-driven, social content site where people submit, comment and vote on financial news articles. It provides a way for investors to share information about companies, industries and the market – and it allows users to manage the content on the website. All members are allowed to submit articles, blogs and news on a stock, a company, the market, or the economy.

Bulls On Wall Street – This is a popular trading and market education community. Top traders make up the community and are considered among the best on Twitter. They do not promote or condone promotion of any stock on their website.

StockTwits – An open, community powered, investment idea and information platform. It uses the power of Twitter to offer real-time commentary on stocks. All you need is a Twitter account and an interest in at least one stock.

SocialPicks – This is a social community where stock investors exchange ideas and track performance of financial bloggers. Users can share investment ideas and track a peers’ investment performance. Once members establish a stock investor identity, they are able to view or join select investor groups.

Motley Fool CAPS – This is an aggregator of information about stock picks from Motley Fool employees and readers. It is free to join and to make picks of your own. Anyone can browse the ratings and blog postings of the CAPS users. Motley Fool CAPS is part of the subscription-based Motley Fool – the financial services company that began in 1993.

World Market Media – This is perhaps the most “global” financial social site of all. This online investment community includes a comprehensive directory of securities exchanges and regulatory bodies from all over the world – over 180 securities exchanges in over 160 countries. It gives users increased power to share and make the world’s financial communities more connected and accessible.

Writer: Dan Chambers

Vesta Digital

http://www.vestadigital.com

Stars of Media; the Most Influential Men and Women in 2006

In late 2006, Lifestyle of MSN declared the most influential men and women of 2006. According to this list the men are:

1. Sacha Baron Cohen

2. Al Gore,

3. Barak Obama,

4. Chad Hurley and Steve Chen,

5. Bashar Al-Assad,

6. Stephen Colbert,

7. Muhammad Yunus,

8. George Clooeny,

9. Warren Buffett and Bill Gates

10. George W Bush

And women are:

1- Nancy Pelosi

2- Rachael Ray

3-Condoleezza Rice

4-Ladda “Tammy” Duckworth

5-Katie Couric

6- Rose Ann DeMoro

7- The CEOs: Meg Whitman, Anne Mulcahy, Amy Pascal and Brenda Barnes

8- Hillary Clinton

9- Ali Hewson

10- Rachel Zoe

11- Britney Spears

Mostly all Are Americans

There is an interesting correlation between the nationality of writer, Janet Frank Atkinson, and the nationality of most chosen persons; they are American.

May be every body else in Atkinson’s shoes did the same and chose people with nationality of herself or himself.

But every person with a responsibility in media should be cautious not to manipulate public opinion, especially public opinion of the world, not only Americans.

The Only Infamous Person of the List;

a Middle East Muslim

There are only some persons in this list that aren’t American;

1- Sacha Baron Cohen, the British comedian

2- Another one is the partner of a white person, as I ‘m not sure about the nationality of the white person I don’t judge, but it is obvious that the other person is an Asian so may be he is chosen because of his white partner who is an American or European.

3- The third one is Bashar All-Asad , the only Arab and Muslim person and absolutely from Middle East .It ‘s increadible, he is also the only infamous person according to Atkinson ! the only infamous but influential !

4-The only optimistic spot to the view of writer is Muhammad Yunus . What a lucky person he is! Because he is the only not-American ,Muslim and Asian and according to Atkinson a good one too . But we should consider this point that he is not from Middle East!

What Does Influential Truly Mean?

What is the influence of Britney Spears in the world?

Is she influence because most searched topic on Internet search engines in 2006 was her name and her images? Or because no one better than Spears know how to intrigue others’ attention?

What about George Clooney? Is Hollywood’s advertisement the reason of his influence?

What about Ali Hewson ,is she influential because of Edun ,her clothing label ?Or Rachel Zoe, the Hollywood stylist?

What about Rachael Ray? How many hungry people in the world watch her 30 Minute Meals! Does she cook for them? If according to Atkinson she is one of the sexiest person in the world, does influential mean sexy?

Do you know Barack Obama ? According to Atkinson he is influential because people think he should run for president in the future!

What is the good influence of Condoleezza Rice or George W Bush?

What is the opinion of Iraqis and Afghans about these two people ? For what they are influential? For peace or for war? Are they famous or infamous?

What about Ladda “Tammy” Duckworth , An U.S. Army Major in Iraq war ?

What about Nancy Pelosi or Hillary Clinton, How many Africans or Asians know this American politician whether a successful woman or not?

Regarding Atkinson selection, I ‘d like to categorize this people to four group to explain that influential means belong to one of below groups:

1- Actor, singer ,showman ,comedian or stylist :8 choices

2- politician or military : 7 choices

3- Businessman mostly those who have a work related to world wide web and network :3 choices

4- Charitable founder and social activist :2 choices

What Is the Logic of This Selection?

Are those people who are beautiful, sexy and person of style, the most influential? Or those people who are famous because of advertisement? Or those who are billionaire?

What should we do if we want become one of the most influential person of 2007?

Do we should begin a war and give other people democracy with bomb?

What is the position of scientist in this list or the position of proffessors, writers and intellectuals?

Regarding my assortment;

1- The individuals of first group are more popular than influential .They are mostly popular artist through advertisement and have a strong relationship with American pop culture and American entertainment especially Hollywood.

The only distinctive person in this group is Stephen Colbert who

made up words such as “truthiness”—defined as “truth that comes from the gut, not books .

2- Individuals of the second group are powerful and their influence isn’t a positive kind. Therefore there is no creditable person among them. George W. Bush and Condoleezza Rice are the worst choices in the list. That’s right that they had influence but not a good one.

3-And persons of third group are more rich than influential.

But I can name Warren Buffett and Bill Gates those billionaire whose efforts and struggles even for themselves are admirable and also they are philanthropic.

4- Regarding influence of previous groups, only some people have a great positive influence and they are the individuals of fourth group :

First Rose Ann DeMoro a nurse who fights for universal health

care

Second Muhammad Yunus often called “the Banker to the

Poor,” who also received the 2006 Nobel Peace Prize for

helping reduce poverty throughout Bangladesh.

Process of selection

This list is very intriguing, what is the process of this selection?

I think the process has three part;

Manipulating the public opinion of the world by

1- Glorifying and globalizing the American individuals; today,in the world of powerful media, besides a national figure, every body have a global figure too and every body can influence the world .But beyond this fact ,we face with another fact ;some times media try to glorify ordinary people or globalizing some individuals that have only a local or national influence , popularity or fame .

In this selection we also face with such a glorifying or globalizing as I clarified that mostly all choices are American and some of them don’t have a strong influence, fame or popularity in the world.

2- Vilifying and accusing the other

Some times for glorifying one person or one race, religion or nationality we need to vilify and accuse the other one.

As I explained that the only person among men and women in this list who according to writer explanation is infamous and accordingly influential is Bashar All-Asad, the person who is Muslim and from Middle East too.

3- Stars of Media Are Influential

Those people are influential that huge media and advertisements say they are.

Who determines that George W Bush is famous and Bashar All- Asad is infamous?

As I explained about the first group of the list their work have a strong relationship with media.

Also regarding the second group, today the first powerful persons are those who are powerful through media too.

And considering third group ,first business is Network and the producers and managers of especially new media are billionaire and therefore influential.

Also, if today being beautiful ,sexy, powerful and billionaire is more valuable than being thoughtful, scientist or inventor ,as examples, it is the advantage of media too.

Therefore one of important thing is that famous or infamous, popular or influential, it’s mostly the function of media.

4-Philanthropiy; logically the only logic

The only exception in the Atkinson’s list is fourth group .Those who are influential but not through media, they aren’t the most beautiful ,powerful and the richest people .

Influence of the most influential list

When I read the comments of this news in the MSN I faced an interesting comment. Someone had written that If the people listed at the link are influential, we are in a whole lot of trouble.

Another one had asked who those people are when we only recognize some of them and had ordered to pick those we know ,may be for 2007.

Another interesting comment was about Iranian President Mahmoud Ahmadinejad .Some one had claimed that another influential man this year is who in 2006 has denied the holocaust ever happened and has also expressed that Israel should be wiped off the map. Another one claimed that Janet Frank Atkinson has forgotten Sayyed Hassan Nasrallah, the leader of Hizbollah ,who is widely credited in Lebanon for ending the Israeli occupation in Southern Lebanon .

Beyond these comments and the other comments and ideas, the point that is important is that such selection doesn’t have a standard and canon except media itself.

But these are audiences that shouldn’t allow media to manipulate their opinions. May be today they aren’t as strong as media.

But will a day come that audiences become as strong as media. May be that day is a day that every one has a private medium himself or herself, the day that at least every one has a web log. Therefore please vote about Atkinson’s list and my analyses with your comment to become as powerful as media.

MA student of North American Studies-

Tehran University

P.M. Cleveland Cavaliers and Boston Celtics links: National media focuses on LeBron James’ play and Celtics’ excellence

P.M. Cleveland Cavaliers and Boston Celtics links: National media focuses on LeBron James’ play and Celtics’ excellence
The Cavaliers followed the lead of LeBron James in Game 5 against the Celtics and got pounded. The Celtics had something to do with it, too.

Read more on The Cleveland Plain Dealer