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Warren Buffett – Success principles

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Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success

Social Media Helps Make Dairy Queen’s Miracle Treat Day a Success











MINNEAPOLIS, MN (PRWEB) September 2, 2009

International Dairy Queen system’s 2009 Miracle Treat Day campaign saw a significant lift in site traffic that was directly attributed to social media’s increased role. The full day event, which raises money for local Children’s Miracle Network hospitals, saw a 50 percent increase in online site traffic over 2008. Facebook and Twitter were the highest traffic sources not DQ-owned.

The campaign integrated social elements into the traditional media campaign. The information was made “shareable” by including calls to action to spread the word on Facebook and Twitter. Social media has become a significant part of the Dairy Queen system’s overall digital strategy in 2009. The brand has actively engaged its consumer base using Facebook, Twitter, a DQ Corporate blog, and a blog for the Blizzard Fan Club.

“Dairy Queen’s fans and followers showed their support overwhelmingly by spreading the message,” said Nicole Newville, space150 New Media Director. “This year people didn’t just hear about Miracle Treat Day from our TV, radio, web and other advertising efforts, they heard about it from their friends’ and families’ Facebook updates, tweets, and blogposts.”

Dairy Queen has been a proud national sponsor of Children’s Miracle Network (CMN) since 1984. During the past 25 years, Dairy Queen operators throughout the United States and Canada have raised more than $ 77 million for CMN.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks. Please visit DQ.com for information.

About space150

space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.

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Warren E. Buffet & Bill Gates – Buffet & Gates On Success


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Julianne Rowat – Are You Happy With the Success In Your Business


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THINK AND GROW RICH (UPDATED 2011 EDITION) Bestselling Book Newly Updated for 2011 w/ Success Quotes of OPRAH WINFREY, STEVE JOBS, WARREN BUFFETT AND … STEVE JOBS, WARREN BUFFETT AND SAM WALTON)

THINK AND GROW RICH (UPDATED 2011 EDITION) Bestselling Book Newly Updated for 2011 w/ Success Quotes of OPRAH WINFREY, STEVE JOBS, WARREN BUFFETT AND … STEVE JOBS, WARREN BUFFETT AND SAM WALTON)

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Tools For Success – Tools For Success


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The Importance of Intuition and Trust in Personal and Business Success

Intuition is often viewed more as a feminine trait but men use their intuition as well. Best-selling author, Marc Allen, reflecting on one of his mistakes regarding a business deal that went sour, said in a teleseminar,

“My first gut impression when I looked in his eyes was “Don’t trust this guy”. That was my initial intuitive impression and ever since then I’ve never denied that intuitive impression. I always wanted to meet people face-to-face. Just look in their eyes and you get a lot of intuitive information.”

Allen’s intuition was proved right when the company that this guy was brought in to manage went belly-up.

Some people underestimate the power of their intuition but it is not just a whim. Intuitive thought or a hunch is often the result of, among other things, our senses taking in and analysing a mass of data and helping us to formulate an opinion on the subject and assess a situation in a uniquely insightful way manner.

So as Dr Joyce Brothers said,

“Trust your hunches. They’re usually based on facts filed away just below the conscious level.”

However, like most things, intuition is a skill that must be honed so here are five ways to improve your powers of intuition:

1. Accept that intuition exists and is a gift that can help you to reach your goals faster.

2. Discover what fears you have that prevent you from using your intuition fully.

3. Follow your intuition – when you hear that quiet voice, when you have inspired thought, act on it.

4. Practice extreme self-care – take care of mind, body and spirit by exercising regularly, eating healthily, drinking plenty of fresh water and getting adequate rest this will make you more receptive to intuitive thoughts.

5. Keep a journal – you may be able to see patterns that emerge when you have intuitive thought.

Intuition and trust go hand in hand. You cannot exercise your intuition without also using trust and when you trust you often have to rely on your instinct or intuition. There are many situations that don’t allow the time for other mechanisms for building trust to come into effect. Sometimes we have to make a snap decision relating to matters that can involve large sums or money or even our well being.

The richest man in the world, legendary billionaire stock market investor, Warren Buffett and CEO of Berkshire Hathaway, provides a great example of the value of trust in business success. Company mergers can be complex and drawn out affairs involving an army of lawyers, accountants and the like. It can sometimes take up to a year to finalise details.

However, when some years ago, Berkshire Hathaway bought McLane Distribution Company from Wal-Mart the transaction was finalised in record time. Following a 2-hour meeting the acquisition was finalised in just under a month. And we’re not talking about trifling sums here.

This was a billion transaction.

Both companies were public and therefore their records could be scrutinised by the public. Warren Buffett said,

“I trusted Wal-Mart, I trusted the people I worked with. I knew everything would be in exactly the order that they said it would be, and it was.” He said, “We did no due diligence.”

Can you see the advantages of being able to operate under such an umbrella of complete trust? As Indira Gandhi said,

“You can’t shake hands with a clenched fist.”

A word of caution – this deal may have been lightning fast but this relationship was gradually built up over time. However, building trust is something we are all capable of and need to develop if we are to be successful in building any sort of relationships whether personal or business.

Here are five simple ways you can create trust in your relationships:

1. Be open, transparent and scrupulously honest in your business dealings;

2. Stick to your word – be known as someone who is completely reliable;

3. Under-promise and over deliver – people love to receive unexpected bonuses;

4. Refrain from gossiping about your colleagues or business partners, it is unprofessional and can seriously backfire; and

5. Take responsibility for your actions especially when things go wrong. Similarly, give credit where credit is due.

Trust and intuition are inexorably linked. To be able to tap into your intuition you have to learn how to trust yourself and as Cardinal de Retz said:

“A man who doesn’t trust himself can never really trust anyone else.”

Intuition and trust are just two elements that one should master to achieve maximum business success. To learn the secrets to achieving business success whether you’re are just starting out in business or have an established business visit the Billionaire Business Success School. Be mentored by a self-made billionaire for less than the cost of a newspaper per day.


Article from articlesbase.com

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Stock Market Success System – The Warren Buffett Investing Strategy


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