Buffett’s Berkshire Hathaway Brand Helps Sell Homes – Businessweek

Buffett's Berkshire Hathaway Brand Helps Sell Homes
Businessweek
Warren Buffett has invested for decades in strong consumer brands—from Geico to Dairy Queen—counting on the power of a trusted name to move merchandise. Now, in a rare use of his holding company's name as a consumer brand, he's testing the ability 

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